I turn operational chaos into a business that grows with control.
I help companies and growing businesses put their operation in order —processes, technology and AI— to scale with control, speed and profitability, without depending on a single person.
Problems turned into systems.
Each case shows context, intervention and demonstrated capability. Not a résumé: evidence of transformation.
Case 01 · Consumer & QSRMulti-country regional operationBimbo · KFC LATAM & Caribbean · 30+ markets
- Problem
- International initiatives with no governance or alignment across markets.
- Intervention
- Regional PMO, project governance, processes and coordination across 30+ countries.
- Impact
- Visibility, operational order and aligned execution across the region.
Case 02 · AgenciesMarketing & Creative OperationsSAMY · Nobox · Roll
- Problem
- Scattered processes, low visibility into capacity and profitability across agency operations.
- Intervention
- Unified brief, delivery governance, revenue ops, capacity planning and cross-team reporting.
- Impact
- Standardized, measurable and profitable agency operations.
Case 03 · MediaTV Azteca / AvanTVSystem modernization · USD $10M · entire channel
- Problem
- A 20+ year-old system, already outgrown, was holding up the channel's operation.
- Intervention
- Implementation of a state-of-the-art system that replaced the legacy one and modernized the operation, with agile adoption and the whole channel staff involved.
- Impact
- An updated, more efficient operation; a USD $10M initiative adopted across the entire TV channel.
Case 04 · TechnologyLocalMX — own productSaaS · Operating model · Automation
- Problem
- Local businesses running on notebooks, Excel and little information.
- Intervention
- Operating system with point of sale, inventory, orders, CRM, reports and AI workflows.
- Impact
- An own product turned into a scalable transformation asset.
Brands I've worked with.
Bimbo · PepsiCo · Barcel · Nestlé · Heineken · GEPP · Sigma · Pernod Ricard · KFC · Adidas
Meta · Telcel · Movistar · Microsoft · Samsung · AMD · Amazon · DiDi
Banorte · Mapfre · Itaú · Club Premier
Johnson & Johnson · Sanofi · Bayer
Nissan · GMC
TV Azteca · Amazon Prime Video
SAMY · Roll · Wunderman · Onikom · Praxis · Nobox
Brands shown as organizations I've collaborated with professionally (directly or through an agency); not as direct clients of an owned firm.
One system, from strategy to execution.
I don't deliver documents or loose templates: I build the system that makes your operation run without depending on a single person.
01Operational Excellence
02Process Optimization
03AI-Powered Operations
04Automation Systems
05Executive Dashboards
06Revenue Operations
07Business Transformation
08PMO & Governance
Consulting doesn't end with a presentation. It ends when the system can run, be measured and improve.
I don't just advise. I also build.
Products and units I built from real problems, not off-the-shelf pieces.
PlatformLocalMX
Business unitLocal Food MX
FrameworksBusiness Kits
AutomationAI Business Assets
Engagements to scale without more chaos.
Three ways to work together, depending on the depth of the intervention.
EntryStrategic DiagnosticOn request
- Operation map
- Critical processes
- Risks and friction
- Executive roadmap
DesignOperating System DesignOn request
- Process redesign
- Governance and KPIs
- Automations
- Implementation
CustomSystems DesignProject
- Internal SaaS
- Dashboards
- AI Assets
- Digital units
LeadershipFractional LeadMonthly retainer
- Operational leadership
- Executive committees
- PMO and tracking
- Scaling
Operator. Builder. Operating systems architect.
Systems engineer with 20+ years transforming operations across agencies, media, consumer goods and technology throughout Latin America.
My own products —LocalMX, Local Food MX and the AI assets— are proof that I take an idea from the problem all the way to an operation that works.
Your company doesn't need to work more. It needs better systems.
Book a strategic diagnostic to pinpoint where time, margin, control and growth capacity are being lost.